Alex Sepkus is out! Or, as he might say, Alex Sepkus is also not so out. In a world full
of designers scrambling to turn fine jewellery into an offshoot of the fashion industry --
and therefore, by nature, attuned to the fad (it‘s called the rag trade for a reason) -- Alex
remains so focused he never feels the need to chase anything. Why should he? His
picture is big, like a magnificent mosaic; the components comprise detailing so small
he and his workforce require microscopes to execute it, which is only the first
contradiction from this designer. Alex Sepkus makes no sense. Somewhere between
P.G. Wodehouse (of whom he is a big fan) and a worn flagstone from a medieval
church floor, Alex found timeless beauty. So, perhaps he makes perfect sense. Alex
would enjoy the question.
The intelligence Alex Sepkus applies to his work is far beyond the national standard requirements of a jeweler set by the committee
of national standard requirements. Which leads to the second contradiction about Alex: This obsessive approach would normally
suggest an absence of humour. Instead, we see in Alex‘s work an irresistible playfulness, even a quirkiness, unrivalled in the world
of the goldsmith. Alex Sepkus is an intellectual eccentric, which would explain his exceptionally large hat size and his slant towards
a somewhat dandy cut of suit. So, Alex is out - which is precisely why Alex Sepkus is in.